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Winter, 2014 Newsletter - Homepage

Lipton didnt enter competitive sailing on a whim. He was deliberate and calculating. In every move hed ever made, he first weighed the financial and political implications. Although his business was paramount, in recent years his social aspirations had become increasingly important to him. Through Edward he had rubbed elbows with the elite and he now yearned for acceptance. But many British aristocrats felt Lipton had, with his Jubilee donation, bought his knighthood. To the royals, his humble beginnings and lowly vocation were the subject of ridicule. But Lipton, ever the masterful businessman, had found in yachting not only a path to peerage but also a brassy, new method of advertising.

Christopher Pastore, Temple to the Wind

 Reversals of Fortune in the Tea Industry:


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