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Summer, 2007 Newsletter - Homepage
  Introduction: "Reversals of Fortune in the Tea Industry"

   Dutch merchants sent four ships, along with 249 men, to the Orient in 1596. The venture was funded by a group of nine private individuals who pooled a total of 290,000 guilders, a vast sum which was equivalent to the annual wage of nearly 1,000 men. According to Jonathan Israel, “the profits of this first expedition were meager, but the merchants remained undaunted.” Indeed, within the next few years dozens of ships would be dispatched from Amsterdam, which would soon become the European center of maritime trade.

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