Online Information Library

Home > Information Index > Spring, 2011 Quarterly Note...

Artificial Flavoring

A Note to Our Valued Customers

February 1, 2011

We are often asked why we use “artificial flavoring” in our flavored teas, instead of natural flavoring as some European sources do. The answer to this question is not simple, since it may have more to do with differences in labeling requirements than with flavoring. To begin, we do not flavor any teas in-house. Virtually all of our flavored teas are sourced from European suppliers who have the knowledge and equipment to control the process and produce relatively consistent results. These same sources supply flavored teas to the worldwide market. They use nature-identical flavorings.

The FDA regulations are specified in the Code of Federal Regulations 21CFR101.22 as follows: “any substance, the function of which is to impart flavor, which is not derived from spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, fish, poultry, eggs, dairy products, or fermentation products thereof” is deemed to be artificial.

Nature-identical flavors have the same molecular structure as flavors found in nature, and in the EU these can be labeled as “natural”. However, they are not derived from spices, fruits, etc. Thus, according to 21CFR101.22, nature-identical flavorings are considered “artificial”.

Inconsistency of labeling standards between the European Union and the United States can certainly be misleading. We would prefer to be able to differentiate between nature-identical and artificial flavoring, but unless there is a change to the current CFR, we are unable to do so. This makes it difficult for the consumer to make accurate comparisons.

We have one source that has agreed to produce flavored teas that would conform to the FDA’s definition of naturally flavored. However, we have been warned that the price of the tea would be two to three times that of tea produced with nature-identical flavorings. Moreover, the flavorings may be less stable.

Happy tea drinking...

... the Staff at Upton Tea Imports

 Related Information:

Still Have a Question? Contact us!
   Either send us an Email at or
   Call us at (800)234-8327!

"Upton Tea Imports was founded in 1989 with the objective of providing the North American tea drinker with the finest teas available. We purchase teas from reputable brokers and estates worldwide, dealing only with sources who are capable of providing top quality teas. We sell directly to the consumer, thus ensuring the freshest product and fairest pricing."