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"Why Tea?"
     Apart from water, tea is the most popular beverage in the world. This fact often surprises Americans living in a country that has had little to do with tea since the Revolutionary War. The situation is quite different elsewhere, however. For millions of drinkers across the globe, tea engenders the kind of enthusiasm commonly associated with lovers of fine wines. Like fine wine, tea is debated, savored, and treasured for its almost endless variety of subtle flavors. Indeed, in terms of its complexity, variety, and worldwide appeal, tea could be called the “non-alcoholic wine.”

   Although all tea comes from the same plant, Camellia Sinensis, nearly infinite variations in growing conditions, pickings, and processing result in over 2000 varieties in China alone. In short, tea is the most diverse food product in the world.

   There are three different basic tea markets: the traditional teabag market, the burgeoning bottled beverage market, and the specialty loose market. The first two markets are well represented by major companies; yet, as the true tea aficionado quickly discovers, as does the lover of fine wines, that the highest quality is seldom the result of mass marketing. Thus, it is to the third area, the specialty loose tea market, that the tea lover must turn for the satisfaction that only the finest loose teas can provide.

Related Topics:
   Why Now?
   Why Upton Tea Imports?
   Show me more help topics
   Show me more information on tea

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"Upton Tea Imports was founded in 1989 with the objective of providing the North American tea drinker with the finest teas available. We purchase teas from reputable brokers and estates worldwide, dealing only with sources who are capable of providing top quality teas. We sell directly to the consumer, thus ensuring the freshest product and fairest pricing."